Segmentation is an important part of the strategic marketing process. The enterprise must first identify a market, and then divide it into ‘segments’. A segment is a group of buyers selected from the market based on similar needs, expected benefits, purchasing habits and occasions that an enterprise hopes it can meet better than its competitors or that it believes no one has met.
A good and practical segmentation would have segments with similar characteristics within each segment but can be easily differentiated from other segment. Each segment should be
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